We brand our horses so they are less likely to be target of thieves and so we can easily identify them if they ever become at-risk horses again (which unfortunately has happened before). Think of it like your horse, pony or mule having its own registration plate. We use freeze branding which is a safe and virtually painless, economical process. Other methods of branding can be painful and quite often result in an uneven and unreadable brand.
Freeze branding, as the name suggests, is carried out by freezing the brand using liquid nitrogen and then applying to the skin for only a few seconds. This destroys the hair pigment so when the hair grows back it is white. White or grey horses will need a slightly longer application; this will destroy the hair follicle which will result in a hairless brand.
You can identify the Drifter's Hearts of Hope horse brand by seeing a capital D followed by a Heart symbol on the horses left front shoulder.
Drifter's Hearts of Hope